Selected Work · 2026

Orlando Villegas

Punta Gorda, FL  ·  (248) 939-7222  ·  lando555@gmail.com  ·  linkedin.com/in/orlandovillegas

One store. No agency, no production budget, no studio. A locked-out social account rebuilt from zero, a weekly events calendar, and five straight months of year-over-year growth in a fourteen-location network.

Kava Culture Clearwater

Marketing and Operations Lead, embedded · January – July 2026 · Kavanation Botanical Beverage Group

Brought in to build and prove a store-level operating and marketing system at the network's corporate test store. Marketing was mine end to end. When we lost access to the original Meta account, my team and I rebuilt it from scratch rather than wait on a recovery that was never coming.

Revenue figures come from Toast-integrated daily scorecards I built and maintained.

The Work

Tap any piece to open it — video plays live from the platform.

See the live account Download résumé

What I Did Myself

• Shot the content. Photo and video, in store, on a phone.
• Wrote the copy. Captions, event promos, in-store creative.
• Posted and scheduled it. I owned the calendar.
• Appeared on camera as talent when the piece called for it.
• Ran the events calendar — weekly programming end to end: scheduling, promotion, staffing, vendors, AV, day-of execution.
• Managed reputation as a tracked KPI alongside traffic and sales.

It was a team effort. Staff shot and posted alongside me. The above is what I personally did.

Earlier — Scale

Eleven years at Leo Burnett Worldwide on the automotive retail side, ending as VP, Account Director. National retail marketing for Buick and GMC across 2,200 independently owned dealers: $200M in owned media, $400M in dealer co-op funds, and a production operation delivering 100+ customized assets a month on deadline. Launches included the GMC Sierra, the Denali line, the HUMMER EV, and the Buick "That's Not a Buick" rebrand.

Different era, different budget. Included for scale, not as a sample of current work.